CVE manufacture and distribute vacuum engineering technologies to other manufacturers on a global basis. Its products are used in heavy process industries to weld together thick section joints on a huge variety of products, everything from wind turbines to civil engineering projects. The company approached Move to help them with the international product launch of an innovative piece of electron beam welding technology which is set to revolutionise the sector. The sales process for this equipment is incredibly complex with build time taking 6 months and the entire sales process typically taking a further 18 months.
After establishing a clearly defined strategy and researching the optimal geographic markets and industry sectors we have begun to put the many foundations in place for a comprehensive integrated marketing campaign. This is being implemented over a six-month period in early 2018, encompassing more than 20 different channels, 7 languages, placement of over 100 trade adverts and a carefully managed and tracked drip feed of core campaign messages across multiple platforms.
53 King Street
Cambridge Innovation Park