The communications lines in B2B can often be more complex than in B2C and we help to navigate the huge array of digital and traditional channels available. We help industrial manufacturers articulate complex technical messages and communicate better with their customers and prospects across a variety of channels both in the UK and on an international scale. At the heart of our expertise is the ability to get under the skin of our clients’ business and market drivers and then carefully craft messages in order to help tease out the technical substance of their products and services. We implement a variety of innovative and engaging techniques to drive brands forward and make technically complex products, services and support tools more accessible.
Managing Director, Alex Cairns, is a highly experienced technical marketing consultant with over 17 years of experience. Historically he ran marketing budgets running into the hundreds of thousands of pounds for companies such as Michelin, Ingersoll Rand and Knauf Insulation. We now apply blue chip industrial marketing excellence to enable small and mid-sized manufacturers to extract maximum value from their marketing budget, punch above their weight and play on a level playing field with bigger competitors.
Using a range of programming languages, we build digital platforms that often act as a campaign hub for our clients’ marketing efforts. This ranges from bespoke informational websites profiling more than 1000 products through to more concise microsites developed as a knowledge hub for a campaign as well as tailored product and informational apps designed to appeal to specific target groups. Email marketing, webinars and digital surveys are further digital tools which we implement on behalf of our clients. As well as building sites we also utilise search engine optimisation techniques to ensure that our client’s websites are reaching optimum performance.
Sharp design provides the creative and visual edge to our client campaigns. This can entail everything from brochures, product catalogues and technical literature through to reception wall graphics and branded company stationery. Where a re-brand or sub-brand is required we create and develop brands from scratch and we have also developed comprehensive advertising campaigns with multiple, staged layers and messages under a common theme. Infographics and technical white papers are further categories that lend themselves well to B2B target audiences, particularly where the benefits of a product or service are more difficult to articulate.
PR has evolved to the point that digital distribution is becoming as important as trade press editorial. We ensure that both sides are covered, taking care of media buying and press release copywriting and distribution on behalf of our clients and then producing regular media monitoring reports to track the success of campaigns across a full range of media channels. We also curate social channels for our clients, producing content and using a mix of different platforms according to key target audiences.
We have undertaken the design, build, logistics and complete production of more than 100 exhibition stands around the globe for clients over the years. In recent years these have included a number of Manufacturing, Oil and Gas, Science and Construction sector exhibitions both in Europe and the UK. We also produce portable conference graphics to enable clients to manage smaller events on a local basis and can take care of the full range of accompanying promotional items and staff where required.
Our approach is grounded in solid strategic development – this ranges from comprehensive marketing plans and audits through to more specialist industry research and reports. We also have extensive experience in global industrial product launches, developing messaging as well as complete action plans to simultaneously launch products in up to 7 different languages across the globe and across multiple channels.
Whether looking at a specific product campaign or more general brand awareness for clients we provide ongoing consultancy to ensure that marketing spend is being optimised and to respond to the original objectives and benchmarks established at the outset.
Move is a full service B2B marketing agency offering strategy, design, programming, PR/social and exhibitions as a turnkey package as well as the expert provision of more specialised managed solutions where required. At Move we focus on a narrow band of technical industry sectors and supporting medium to large companies within those sectors, primarily through integrated multi-channel support contracts which demonstrably drive client sales growth and enhance their brands. Clearly defined strategy and benchmarking are vital components of this offering as well as excellence in each of the service disciplines provided. Ultimately we often act as an outsourced marketing department for our clients, providing the insight and expertise needed to achieve transformational improvements in their marketing implementation. We build clients’ brands and reputations, develop their market positioning, help them engage with customers and generate their sales leads.
Our approach is grounded in strategic excellence, which often means auditing and evaluating a client’s market position before recommending a clear and traceable way forward in the form of a long term marketing plan. This also ensures optimum allocation of budget with better benchmarking of progress and informed tactical adjustments along the way. Although we can work on any size of project we typically act as an extension of the client’s own marketing department, taking care of every aspect of the marketing effort.
As well as being B2B experts we are also multi-channel experts with extensive knowledge and experience of building and executing campaigns and interweaving messages across digital, social, print, trade press and exhibition platforms. Despite the fact that the mix of channels may change from one client to the next, substantial content is absolutely vital for all as well as ensuring this content is used in a smart way across multiple channels. This approach is reinforced by comprehensive monitoring reports which collect data across these channels - we then interpret this data to make tangible recommendations to clients.
53 King Street
Cambridge Innovation Park